Last Saturday the Mystic Brewery released the new craft beer many enthusiasts were waiting for. However, the planned celebratory release of Entropy was marred by last week’s Boston Marathon bombing.
So Mystic turned the release of the 14 month barrel aged ale into a fundraiser for the victims of the terrorist attack on Boston.
Inside Mystic’s newly opened tasting room at 174 Williams St. Saturday customers came in to purchase the highly sought after brew from noon to 7 p.m.
The bottles of $30 flor-sherry fermented beer flew off the shelves and all the money from the sales of this first batch of Entropy will be donated to the victims of the attack.
Each customer was limited to 6 bottles per customer.
” We hope to raise up to $15,000 by donating the full tasting room generated profit on the release, said Mystic founder Bryan Greenhagen. “We will announce the total raised after the final tally.”
Greenhagen said donations will be made to qualified and vetted non-profits and the brewery will announce the specific benefactors as soon as they finish the evaluation process.
“The word “Entropy” embodies one of our central philosophies: that life itself is the act of bringing order to chaos,” said Greenhagen. “We are very glad this release may bring some comfort to those most in need of it and in some small way help heal the wounds inflicted on our community.”